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Your Market-potential not exhausted so far.


Do you know the customers of the future?

As result of demographic change, in a few years seniors will be the best-funded and most important target group of tourism economy. In addition there are people with disabilities. Together they represent the continuously growing group of travellers with mobility impairments. You shouldn’t miss the opportunity of this big market potential .


Up to now, many suppliers unconsciously or deliberately to forego it, by insufficiently advertising basically suitable offers or representing a point of view such as: "Our clients are typical package travellers – families and couples. For offering them trips at very competitive prices, we need a certain degree of standardi-zation. This is very difficult for customers with special needs. We prefer to leave this domain to experts for handicapped or senior travel.”


The reference to specialised travel agents or organisations for people with diability seems to be obvious for tourism service providers, but it doesn’t meet the needs of the clients and is no longer up to date.
Mostly these arguments indicate a lack of knowledge about the target group and uncertainty about appropriate actions for suitable solutions for both parties.


How much longer will the established schemes work? Until now the price, as the most important searching criteria in tourism, is loosing importance if parallel to the cheapest offer the personally best can be found.


Re-thinking the existing
The change inevitably provokes new requirement profiles. Are you prepared for this? Are you a pioneer or an imitator?
It depends not only on developing innovative products, but also on designing the already existing products accessible and user-friendly for all.
The provider who offers in detail customer orientated solutions can provide himself attractive competitive advantages. The premise for this is profound knowledge about the requirements of the above-mentioned guests with individual needs. With the right concept the customer journey will actually lead to a "good trip“ for all parties.


As accessibility coach act supports your company to benefit from this large and so farhardly noticed market potential.
Due to profound insider knowledge we can explain you the requests and requirements of the “travellers of the future” and show how you can acquire clients with reduced mobility by target-oriented measures.



Let check the practical suitability of your offer for all travellers. Definitely you will obtain helpful findings for your marketing.

Accessibility is
no niche topic!


Accessibility regards everybody
and benefits all people!

For 10% of the population it is essential,
for 30-40% necessary and for 100% comfortable.


[BMWi 2003]

Anybody focusing only on well known terrain and "simple“ customers will systematically miss chances, e.g. on additional demand potential of almost 21 million interested travellers with access needs from Germany, who wish for fitting offers.
ibutton What does accessibility mean?
Poineer or imitator

Accessibility describes to the design of the built environment as well as information and communication that can be used by people with disabilities as independent/autonomous as from people without handicap.


Furthermore accessible facilities make mobility easier for parents with pushchairs, people with temporary walking impairment or luggage, suppliers and elderly people.


A deepened understanding does not differ between different groups of people any more but it orientates to the needs of all people. This is named as “design for all” or “universal design” because it hasn’t got any specific adaptation to the different characteristics or capacities of the people.