Rollator am Strand

At the age of 66...


One third of the population of the industrialised countries will already be older than 65 years in 2030. Germany is the country with the fourth highest average age of population – behind Japan, Italy and Switzerland. At latest in advanced senior age all of us will develop physical deficits. A lot of elderly people suffer of degenerative illnesses, which also result in mobility limitations. In addition there are visual and hearing impairments and rising food intolerances.


Personally we will experience the feeling of life with disability.

In the near future walking and moving aids as prosthetics, rollators and wheelchairs will be part of everyday life. But this doesn’t mean, that it is not possible or people with these impairments are not willing to travel any longer.

The opposite is fact.

Concerning their age, nowadays people rank themselves 10 – 20 years younger than their biological age. According to this the "silver travellers“ don’t lack of verve and spirit of discovery. They are used to travel since their childhood and don’t want to miss this in older age. Sophisticated, life experienced customers will expect high quality recreational facilities, hotels and services for barrier-free lodging and travelling.


But seniors with mobility impairment don’t see themselves as „disabled“. Therefore it is not constructive to promote them with supposed disabled accessible travel offers. Instead, new concepts must be established, which satisfy the requirements of different customers and allow themselves to identify with it. In this context information quality and usability plays a central role.

Tourism quality of tomorrow: Future = personalised quality of life, attention and satisfying individual demands.


2010 already more rollators than
children’s bikes have been sold.

Zweirad Industrie Verband + 2011

Until 2050 the number of people older than 60 years will rise from 600 million worldwide to 2 billion – a growth of 330 %.