Seniors are the guest group with the most travel experience and the highes purchase power.

As early as 2025, the share of the millenials in the total number of holidaymakers will stagnate or decline sharply. There will be significant increases among the over 60 and 70 year olds. They already generate a third of consumer spending in Germany today and can have a good time on holiday.

Good reasons for tourism companies to retain senior guests as long as possible.

To achieve this, they must focus more strongly on adequate customer services along the entire customer journey.
Even with increasing physical impairments, customers with consumption experience place the same demands on selection and booking processes that they are used to from times of full fitness. The elderly expect value for money – e.g. in the form of transparent offers, reliability, efficient interaction and convenience. This also includes accessibility, which enables them to enjoy relaxed holiday experiences even with limited mobility.
The same applies to people with disabilities and families with prams. According to an EU survey, 63 % of parents check the accessibility at their destination before travelling.

Knowledge about the accessibility of a destination is extremely important for people with age or disability related handicaps. Lack of information is the biggest obstacle to booking for them.